Fashion design does not just happen, nor does the designer wave magic wand to create a new design. It involves the combination of four fashion components – silhouette, details, texture and color. A new fashion is evolve through a change in one or more of these basic components. Similarly fashion does not get popular with just a blink. Lets know discuss about fashion components and fashion cycle.
Silhouette is the overall outline of a costume. It is the basic ingredient that changes slightly with each new season. It is also refer to as “shape” or “form.” Women have worn countless silhouettes throughout the centuries. There are actually only three basic forms – straight or tubular; bell-shaped or bouffant and the bustle or back fullness. These have may variations. Today, most fashion experts include four variations on the tubular silhouette; slim, rectangle, wedge and A-line.
Details are that individual element which give silhouette it form or shape. For instance, trimmings, skirts and pants length and width, shoulder, waist and sleeve treatment. Through the change in details, silhouette gradually evolve from one to another. Reversal of the trend takes place when the trend reaches to an extreme. Variations in detail allow both designer and consumer to express their individuality freely. To emphasize a natural-waistline silhouette, for example, a slender woman might choose a simple wide belt, a decorated belt, or a belt in a contrasting color. To express his individuality, a man might emphasize the wide shoulder look with epaulets or heavy shoulder pads.
It is the most significant components of fashion. Texture is the look or feel of the material, woven or nonwoven. It can affect the appearance of the silhouette. By giving it a bulky or slender look, depending on the roughness or smoothness of the material. Texture influences the drape of the garment. It also affects the color of a fabric by causing the surface to either reflect or absorb light. Rough textures absorb light, causing the colors to appear flat. Smooth textures reflect light, causing them to appear brighter.
Color has major consideration in women’s clothing. Today, color is a key factor in apparel selection for both sexes. Color is important in advertising, packaging and store decor as well.
Color symbolism often varies with geographical location. While white is the western world’s symbol of purity, worn by brides. But in india it is a color of mourning. Today, a fashion designer’s color palette changes with consumers’ preferences. Merchants must develop an eye for color- not only for the specific hues and values popular in a given seasons, but also for indications of possible trends in consumer preference.
So the fashion components clear now lets see fashion cycle.
Fashion Cycle –
Fashion designers expose their consumers to a multitude of new styles in each season. Some get rejection immediately by the press or by the buyer on the retail level, but others get acceptance for a time, as demonstrated by consumers purchasing and wearing them.
All fashion moves in cycles. The term fashion cycle refers to the rise, wide popularity and then decline in acceptance of a style. However, the fashion cycle is represented by a bell-shape curve.
Every fashion cycle passes through five stages ; 1) introduction 2) rise 3) culmination or peak 4)decline and 5) rejection or obsolescence.
1. Introduction of a Style
Designers interpret their research and creative ideas into appeal or accessories and then offer the new styles to the public. Designers create new designs by changing elements such as line, shape, color , fabric, and details and their relationship to one another. New creations referred to as the “latest fashions” may not yet be accepted by anyone. At this first stage of the cycle, fashion implies only style and newness.
2. Increase in Popularity
If a new style is purchase, worn, and seen by many people, it may attract the attention of buyers, the press, and the public. In self-defense, most couture and high – priced designers now have secondary bridge and or diffusion lines that sell at lower prices, so that they can sell their designs in greater quantities.
The popularity of a style may further increase through copying and adaptation. Some designers or stylists may modify a popular style to suit the needs and price range of their own customers. Some manufacturers may copy it with less expensive fabric and less detail it order to all the style at lower prices.
3. Peak of Popularity
When a fashion is at the height of its popularity, it may be in such demand that many manufacturers copy it or produce adaptations of it at many price levels. Some designers get flatter by copying and others are resentful. There is very fine line between adaptations and knockoffs.
Volume production requires a likelihood of mass acceptance. Therefore, volume manufacturers carefully study sales trends because their customers want clothes that are in the mainstream of fashion.
4. Decline in Popularity
Eventually, so many copies are mass produce that fashion –conscious people tire of the style and begin to look for something new. Consumers still wear garments in the style, but they are no longer willing to buy them at regular prices. Retail stores put such declining styles on sale racks, hoping to make room for new merchandise.
5. Rejection of a Style or Obsolescence
In the last phase of fashion cycle, some consumers have already turned to new looks, thus beginning a new cycle. The rejection or discarding of a style just because it is out of fashion is known as consumer obsolescence. As early as 1600, Shakespeare wrote that “fashion wears out more apparel than the man”.
here was the fashion components and fashion cycle.
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